Spotify has unveiled its annual 2021 Wrapped campaign.
Alongside the personalised user experience, the streaming giant has revealed the top artists, albums and songs from the creators that helped soundtrack the year for more than 381 million Spotify users worldwide.
With more than 9.1 billion streams this year, Puerto Rican rapper Bad Bunny was Spotify’s most-streamed artist globally of 2021.
The second most-streamed artist was Taylor Swift, followed by BTS, Drake and Justin Bieber.
The most-streamed song globally of 2021 was Olivia Rodrigo’s Drivers License with more than 1.1 billion streams this year. Rodrigo’s Good 4 U was in fourth place, behind Lil Nas X’s Montero (Call Me By Your Name) and Stay (feat. Justin Bieber) by The Kid Laroi.
The most-streamed album globally of 2021 was Olivia Rodrigo’s Sour, followed by Dua Lipa’s Future Nostalgia and Justin Bieber's Justice. Rounding out the list of top albums were Ed Sheeran’s = at No.4 and Doja Cat’s Planet Her at No.5.
Olivia Rodrigo also came out on top in the UK for albums and singles.
Drake was the most-streamed UK artist of 2021. The second most-streamed artist in the UK was Taylor Swift, followed by Ed Sheeran, Justin Bieber and Juice Wrld.
Dua Lipa was the UK’s top global streaming artist on Spotify, followed by Ed Sheeran, Coldplay, One Direction and Queen.
Spotify has also rolled out its Wrapped creator experience for podcasters and artists. With access to their own individualised Wrapped microsite experience, creators can look closely at all the ways in which their fans listened this year.
Spotify For Artists will provide access to the microsite and share cards, with data including total hours streamed; increases in followers, total listeners, streams, and playlist adds; total number of top listeners; and total number of fans sharing the artist’s profile, albums and songs.
Audio Aura provides a visualisation of an artist’s songs based on the moods, genre, and sounds associated with their music. Throwback Track is a feature that showcases an artist’s top catalogue track that is still going strong.
Spotify is also rolling its new Shopify partnership into Wrapped. Users who are included in an artist’s top fans worldwide will be emailed a link to shop for their merch over the next few weeks.
Spotify 2021 Wrapped Global Top Lists
Most Streamed Artists Globally
Bad Bunny
Taylor Swift
BTS
Drake
Justin Bieber
Most Streamed Songs Globally
Drivers License by Olivia Rodrigo
Montero (Call Me By Your Name) by Lil Nas X
Stay by The Kid Laroi with Justin Bieber
Good 4 U by Olivia Rodrigo
Levitating by Dua Lipa feat. DaBaby
Most Streamed Albums Globally
Sour - Olivia Rodrigo
Future Nostalgia - Dua Lipa
Justice - Justin Bieber
= - Ed Sheeran
Planet Her - Doja Cat
Spotify 2021 Wrapped UK Top Lists
Most Streamed Artists in the UK
Drake
Taylor Swift
Ed Sheeran
Justin Bieber
Juice Wrld
Most Streamed Songs in the UK
Good 4 U by Olivia Rodrigo
Drivers License by Olivia Rodrigo
Bad Habits by Ed Sheeran
Montero (Call Me By Your Name) by Lil Nas X
Heat Waves by Glass Animals
Most Streamed Albums in the UK
Sour - Olivia Rodrigo
= - Ed Sheeran
Future Nostalgia - Dua Lipa
Planet Her - Doja Cat
Justice - Justin Bieber
Most Streamed UK Artists Globally
Dua Lipa
Ed Sheeran
Coldplay
One Direction
Queen
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