Warner Bros. Records has made key hires for its media & strategic development team. Aishah White (pictured) has been named SVP and Yashar Zadeh has joined as VP.
White joins the label from her own public relations firm, AKW PR, while Zadeh was most recently with Biz 3 Publicity. Both report to Laura Swanson, EVP, media & strategic development and will be based at the label’s Los Angeles headquarters.
“I’m so thrilled that Aishah and Yash are joining our team, as they bring incredible expertise and real savvy to the ever-evolving PR and media landscape,” said Swanson. “Their impressive track records and the respect they’ve earned from both artists and peers alike are the perfect fit for Warner Bros. Records. With Aishah, Yash, and the existing stellar PR team, I’m confident we’re going to have an amazing 2019 and beyond.”
White created media campaigns Ty Dolla $ign, Lil Pump and the late Xxxtentacion. Prior to starting AKW PR, White held executive positions at Primary Wave, Team Image PR, and Def Jam.
Zadeh spearheaded major campaigns for Quality Control Music, Migos, G-Eazy, the Adult Swim network, Lil Baby, Quavo, Tee Grizzley, City Girls, and others. He started his career as an artist, releasing his own music on various underground imprints, including Eastern Conference Records/Rawkus and Definitive Jux Records.