SFX partners with Clear Channel for marketing and content initiatives
SFX is partnering with US media company Clear Channel Communications for three EDM-themed initiatives.
The partnership will leverage the brand power of dance-dedicated online music store Beatport.
Plans include a national DJ/Producer contest in partnership with Beatport, a weekly Beatport Countdown show and an original live event series.
SFX reportedly bought Beatport for around $50 million back in February and has since restructured the company to focus on “product vision”.
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