Nothing has unveiled V, BTS member and solo artist, as its new global brand ambassador.
V stars in the campaign for the technology company’s new Headphone (1) Pro, which was shot in Seoul by Dorothea Sing Zhang.
“It is a celebration of technical excellence, both in V’s impact on music culture and Nothing’s design-led engineering,” said a statement about the company’s campaign for its latest transparent design.
The partnership expands Nothing’s commitment to artists and cultural innovators, following Charli xcx joining as Nothing’s global brand ambassador and shareholder in spring 2026.
During the summer, Nothing also launched Club Nothing (R), a new music fund backing nightlife curators.
“Collectively, these partnerships strengthen Nothing’s international presence, positioning the brand at the forefront of design-driven technology where sonic innovation meets modern cultural expression,” added the statement.
V said: “I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”
V was the perfect choice as we define technical excellence for the next generation of creatives
Carl Pei
Carl Pei, co-founder and CEO of Nothing, said: “V has an instinct for fearless experimentation. He's always pushing into different sounds and styles – he follows his creative instincts, not tried-and-tested formulas, and that's exactly what we wanted to capture with Headphone (1) Pro. We've built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”
Headphone (1) Pro is described as Nothing’s most advanced audio product to date. It features a unique triple-driver architecture comprising a 40mm bass dynamic driver, a precision dynamic driver and a treble xMEMS driver that delivers detail and immersion across an ultra-wide frequency response range of 20Hz-40kHz.
The Headphone (1) Pro is designed to offer studio-quality audio experience in a pair of headphones for everyday use.
Nothing partnered with engineers at Metropolis Studios to tune a new, dedicated Flat EQ Switch providing a neutral sound profile for producers and creators. Studio B is a dynamic Spatial Audio mode that enables users to experience the acoustic character of one their flagship studios, along with five new Custom EQ profiles.
The Headphone (1) Pro introduces Adaptive Active Noise Cancellation, which uses a 10-mic system to more accurately filter surroundings.
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