Amazon Music has unveiled new partnerships with several podcast hosting providers and publishers to grow its catalogue of video podcasts.
Amazon Music customers can now access shows hosted on ART19, Triton Digital’s Omny Studio and Flightcast.
Additional hosting providers SiriusXM (inclusive of SiriusXM Media, AdsWizz and Simplecast), Megaphone, and Libsyn are expected to be added in the following months.
The new partnerships will give Amazon Music customers access to podcasts available on video and audio from publishers iHeartMedia, SiriusXM, Spotify, NBC Sports and Headgum, including shows such as Hey Jonas!, Joy 101 with Hoda Kotb, Pro Football Talk Live with Mike Florio and Solved with Mark Manson.
Amazon Music is also expanding video podcasts beyond the US to customers in Canada, the UK, Mexico, Brazil, and Japan.
As video podcast consumption continues to grow, Amazon Music is building a destination for all-audio entertainment
Shea Simpson
Amazon Music now supports monetisation for video podcasts as well, allowing creators to dynamically insert video ads into their shows while maintaining their existing brand sponsorships and baked-in ads. Publishers and creators will retain full control over their hosting, ad inventory, and audience targeting.
"Industry data confirms what our customers have been telling us – they want the flexibility to watch their favorite podcasts, in addition to listening,” said Shea Simpson, head of spoken word for Amazon Music. “As video podcast consumption continues to grow, Amazon Music is building a destination for all-audio entertainment.
“By working with leading podcast publishers, we're bringing the top video podcast shows to customers across the US, Canada, UK, Mexico, Brazil and Japan – spanning true crime, breaking news, celebrity interviews, and more. Just as importantly, we've built this in a way that lets creators keep full ownership of their hosting, ad inventory, and audience monetisation.”
FOLLOW 
