TuneCore has announced a new phase of its environmental sustainability partnership with EarthPercent and Sounds Right.
As part of the Give Nature A Split initiative launched earlier this year, TuneCore artists can donate a portion of their streaming revenue to indigenous and community-led nature conservation and restoration efforts. TuneCore will now double their impact by matching donations to the end of 2026.
Brian Miller, chief business officer, TuneCore, said: “Artists have a powerful ability to inspire change directly through their music. With Give Nature A Split, we’re making it easier for independent artists who want to support the planet to channel their music into meaningful action. By matching their donations through the Sounds Right Fund, TuneCore will amplify their influence and help their music make more of an impact.”
With Give Nature A Split, we’re making it easier for independent artists who want to support the planet to channel their music into meaningful action
Brian Miller
Artists interested in donating a percentage of their streaming royalties to the Sounds Right Fund for nature protection and restoration through EarthPercent can simply list NATURE (the official artist page for the natural world) as a collaborator on their release and easily set up a royalty split.
Once the track is released, the determined percentage of distribution royalties will automatically be donated to nature conservation via the Sounds Right Fund, prioritising small and medium-sized conservation initiatives.
Cathy Runciman, co-executive director, EarthPercent, said: “The music community has enormous potential to become a powerful source of funding for climate and nature action. Give Nature A Split makes that participation simple: artists can share a small part of what their music earns and turn it into direct support for organisations protecting and restoring the natural world. We’re thrilled that TuneCore is now matching those contributions, doubling what artists raise and showing what’s possible when artists and the wider music industry get behind climate action together.”
Artists and labels interested in participating in the Give Nature A Split initiative can sign up to distribute music via TuneCore, which is part of Paris-based Believe.
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