MMF to address impact of AI on artist careers at 2026 Manager Summit

MMF to address impact of AI on artist careers at 2026 Manager Summit

The Music Managers Forum’s (MMF) fifth annual Manager Summit takes place this month.

The trade body will focus on career longevity for artists in an era of recommendation algorithms and AI-generated content.

Taking place on Monday, September 28 at London’s 10 Union Street, this year’s summit brings together industry leaders and innovators to consider what artists need to cultivate sustainable, long-term success. 

Tickets are on sale now with a 60% discount for MMF members. 

The initial line-up features figures across music, tech, media and youth culture, including:

Per Sundin, founder and former CEO, Pophouse
Jessica Koravos, CEO, Pophouse
Ibrahim Kamara – founder, GUAP
Kate Hutchinson – broadcaster & music journalist
Lawrence Montgomery – co-owner & MD, Rough Trade Retail
Aaron Skates – founder, Cantilever
Andrew Orlowski – business journalist, The Telegraph
Anton Botes — founder, Fourth Wall
Ben Geyre — founder, Lissen
Mark Walker — MD, Free Focus
Nick Faber — founder & CEO, Fabyl
Tim Horrox — Build Hollywood

Further speaker additions will be revealed soon.

The MMF’s fifth Manager Summit offers an essential counterpoint to the disruptive forces of AI and automated feeds

Annabella Coldrick

The Manager Summit will feature keynotes, case studies and panel discussions including:

– The Resurgence of the Real: The rise of offline culture, analogue experiences, and why direct fan communities are replacing passive streaming numbers.

– Tastemakers & Human Curation: The enduring power of editorial voices and trusted tastemakers in a machine-driven ecosystem.

– The Manager as Architect: Navigating creator-led business models, international audience expansion, and the evolving role of managers as long-term strategists.

– Partner Hub: A dedicated space featuring MMF’s Associate Partners, offering direct access to specialist advice and industry solutions throughout the day.

The summit is followed by the MMF Members AGM, concluding with industry networking drinks in London Bridge from 6pm.

Annabella Coldrick (pictured), chief executive, Music Managers Forum, said: “The MMF’s fifth Manager Summit offers an essential counterpoint to the disruptive forces of AI and automated feeds. We're focusing on how managers can build lasting careers rooted in trust, community, and real human connection. With an incredible cross-section of speakers joining us, it promises to be an unmissable day of debate and discovery for the entire industry."

 



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