analysis

Charts analysis: Eminem scores 10th No.1 single

Eminem scores his 10th No.1 album with Music To Be Murdered By, and his 10th No.1 single this week with Godzilla but it is the very first time he has ever managed to synchronise them and score the coveted double. ...

Charts analysis: Eminem does the double

Just two weeks after Stormzy racked up the first chart double of 2020, hip-hop heavyweight Eminem secures the second, debuting atop the album chart with surprise release Music To Be Murdered By and the singles chart with one of its constituent tracks, Godzilla. Dropping unexpectedly on Friday (January 17), Music To Be Murdered By has been the subject of negative press for referencing the 2017 Manchester bomb attack in lyrics to Unaccommodating, not least from Manchester band The Courteeners, who would have topped the chart themselves for the first time with their new album, More Again Forever, had Music To Be Murdered By not been released.  Despite the controversy, and the fact that it has yet to be made available physically, Music To Be Murdered By achieved consumption of 36,302 units in the week – 10,010 from paid-for downloads, the rest from sales-equivalent streams to become Eminem’s 10th solo No.1 (nine studio sets, one compilation) in a row – a record. The previous joint record-holders, Led Zeppelin (1969-1979) and Abba (1976-1982), achieved eight consecutive No.1s.  In addition to his own No1s, Eminem co-wrote, co-produced and provided vocals for former band D12’s 2004 chart-topper D12 World, even though he didn’t get a credit as a band member.  Music To Be Murdered By has the smallest first week consumption total for an Eminem studio album since The Slim Shady LP sold 564 copies and failed to chart in the week of its release in 1999, though it subsequently peaked 74 weeks later at No.10. Its sales heavily front-loaded, and almost all in physical form (it had 1,012 downloads and 1,884 sales-equivalent streams), The Courteeners’ More Again Forever is their eight consecutive Top 10 album – their entire output of seven studio sets and a ‘re-wired’ re-release of their first album, St. Jude). It was No.1 in the first three of the week’s sales flashes, and becomes their highest charting set to date, opening at No.2 (24,724 sales). That’s the second highest first week sale for an album by the Middleton rock trio, a smidgeon behind the 24,792 copies that its immediate predecessor, Mapping The Rendezvous, sold opening at No.4 in 2016. Their previous highest charting album hitherto, was fourth studio set, Concrete Love, which debuted and peaked at No.3 on sales of 16,953 copies in 2014. More Again Forever was boosted by vinyl and cassette editions, which generated 5,100 and 651 sales respectively, earning them the No.1 position in both format charts. Also new to the Top 10: Everything Else Has Gone Wrong (No.4, 15,739 sales), London indie band Bombay Bicycle Club’s first album in nearly six years and fourth Top 10 entry; Manic (No.6, 9,033 sales), the third and highest charting album by US singer/songwriter Halsey; and Circles (No.8, 7,033 sales), the posthumous sixth album and fourth chart entry for Pittsburgh rapper Mac Miller, whose previous chart best was 2018 release Swimming which reached No.37 on release, then a new peak of No.17 five weeks later following his death from a drug overdose.  Divinely Uninspired To A Hellish Extent ends its fifth run at No.1 for Lewis Capaldi, falling to No.3 (15,909 sales). The rest of the Top 10: Heavy Is The Head (3-5, 11,852 sales) by Stormzy, No.6 Collaborations Project (4-7, 8,247 sales) by Ed Sheeran, Fine Line (5-9, 6,835 sales) by Harry Styles and When We Fall Asleep, Where Do We Go? (6-10, 6,784 sales) by Billie Eilish.  Departing from the Top 10: Hollywood’s Bleeding (9-13, 4,236 sales) by Post Malone, Rare (2-16, 3,890 sales) by Selena Gomez, You’re In My Heart (10-25, 3,239 sales) by Rod Stewart, Elgar (8-37, 2,459 sales) by Sheku Kanneh-Mason and Junk Food by Easy Life, which was No.7 last week, and now exits the Top 200 (740 sales).   Twenty years after her third solo album, Echo Beach, debuted and peaked at No.12 on sales of 14,919 copies, Louise – who first came to fame as a member of Eternal – resumes her career with Heavy Love (No.11, 6,017 sales). Formed in Birmingham 48 years ago, melodic hard rock quintet Magnum are still a force to be reckoned with. Lead singer Bob Catley (72) and guitarist Tony Clarkin (73) – both founder members of the band – are still on board, and their 21st studio album, The Serpent Rings, becomes their 18th chart entry, debuting at No.36 (2,482 sales). In Germany, it is also their 18th chart album, surpassing the other 17 by opening at a lofty No.5. Also new to the chart: Ei8ht Mile (No.12, 5,758 sales), the debut album by London rapper DigDat; R.Y.C. (No.23, 3,379 sales), the second album by Guernsey electronic music artist Mura Masa, whose eponymous 2017 debut reached No.19; and Dear Happy (No.24, 3,320 sales), the third album by Wiltshire singer/songwriter Gabrielle Aplin, who reached No.2 with 2013 debut English Rain, and No.14 with 2015 follow-up Light Up The Dark. Nominated for two BRIT awards, Michael Kiwanuka performed Hero from third studio album Kiwanuka on Graham Norton’s show last week, sparking a 114.81% expansion in consumption of the set, which debuted 11 weeks ago at No.2, and now jumps 64-17 (3,757 sales) to achieve a nine-week high.       Frozen 2 is No.1 compilation for the third time (5,434 sales, including 3,751 from sales-equivalent streaming). Overall album sales are up 1.97% week-on-week at 1,845,356, 10.29% above same week 2019 sales of 1,673,194. Sales-equivalent streams accounted for 1,349,327 sales, 73.12% of the total. Sales of paid-for albums are up 2.47% week-on-week at 496,029, 15.16% below same week 2019 sales of 584,634.

Charts analysis: Stormzy sees off Lewis Capaldi on singles rundown

Own It is No.1 for the third week in a row for Stormzy (feat. Ed Sheeran & Burna Boy), on consumption of 55,400 copies, including 52,531 from sales-equivalent streams, and just 2,889 paid-for sales, the lowest ever tally in the latter for a No.1 single. Its runner-up again is Lewis Capaldi’s Before You Go (47,474 sales). It is the fifth week in total and third week in a row that Before You Go has been No.2. Rapper Future has hitherto been significantly more successful in America than here with 90 entries to Hot 100 and just 12 to the OCC chart. He has nine US Top 20 entries and none here… until now. He finally lands the big one with Drake collaboration Life Is Good scorching to No.3 (46,297 sales), as the highest of eight debuts on the Top 75. Four previous collaborations between the two have charted but none managed to make the Top 40. Drake, by the way, has 206 Hot 100 entries, 35 of them Top 10. When the new US chart is announced in a couple of days, Life Is Good will be No.207, putting him in a tie with Glee Cast atop the all-time list of artists with most hits. In the UK, Life Is Good is Drake’s 94th Top 75 entry, and his 20th Top 10 hit. It took four weeks to make the chart, but Roddy Ricch’s The Box has been in a hurry ever since, debuting at No.40 a fortnight ago, catapulting to No.16 last week, and now coming to rest at No.5 (43,529 sales). His first full-length album (and home to The Box), Please Excuse Me For Being Antisocial also reaches a new peak, climbing 17-13 (4,048 sales). The 21-year-old rapper from California is faring even better in America, where The Box and Please Excuse Me For Being Antisocial were both No.1 last week. The Weeknd’s Blinding Lights continues to grow, advancing 10-8 on consumption of 37,422 units. It jumps 5-1 on the download singles chart, with 5,500 paid-for sales The rest of the Top 10: Don’t Start Now (3-4, 45,225 sales) by Dua Lipa, Arizona (4-6, 41,544 sales) by Arizona Zervas, Someone You Loved (7-7, 39,537 sales) by Lewis Capaldi, Yummy (5-9, 37,142 sales) by Justin Bieber and Dance Monkey (6-10, 34,365 sales) by Tones And I.   Departing the Top 10: Everything I Wanted (8-11, 34,216 sales) by Billie Eilish and Adore You (9-12, 32,982 sales) by Harry Styles. Stormzy’s ongoing feud with Wiley has most obviously manifested itself in the form of two diss tracks, both of which have now been commercially released. Bringing Stormzy’s tally of Top 75 entries to 30, the pithy Still Disappointed opens at No.21 (23,156 sales), while Disappointed is ‘starred-out’ between No.92 and No.93 (6,884 sales), as Stormzy’s allotment of three concurrent hits as primary artist was completed by Own It and Vossi Bop (24-27, 20,219 sales). Disappointed is actually his 10th most-consumed track of the week.  Irish singer/songwriter Dermot Kennedy’s chart-topping debut album, Without Fear, surrenders its second Top 75 hit, Power Over Me, which advances 86-60 (10,565 sales). The follow-up to Outnumbered, which reached No.6 last year, and has cumulative consumption of 529,245 units, Power Over Me has been available here for 66 weeks, has increased sales nine weeks in a row, and already has consumption of 188,589 units. Meanwhile, Without Fear advances 40-23 (2,772 sales), achieving its highest chart placing for 13 weeks.  Also new to the Top 75: Rare (No.28, 18,738 sales), the title track of Selena Gomez’s third solo album, and her 21st chart single; You Should Be Sad (No.37, 15,092 sales), US singer/songwriter Halsey’s 10th hit in total, and third from her upcoming album, Manic; Good News (No.49, 12,259 sales), the third hit for US rapper Mac Miller, and the first track taken from his posthumous sixth album Circles which was released on Friday (17th); Sugar (78-66, 9,799 sales), the first hit single for Texan rap collective Brockhampton; Eleven, the 23rd hit for Khalid; and Roses (79-72, 9,468 sales), the second hit (first as primary artist) for New York rapper Saint Jhn.    There are new peaks for Say So (68-65, 9,903 sales) by Doja Cat and Suicidal (74-71, 9,492 sales) by YNW Melly.  Welsh independence lobbyists YesCymru’s campaign for the patriotic Yma O Hyd, a 1981 Welsh-language release by Dafydd Iwan & Ar Log, fails to secure a Top 75 berth for the track, although it debuts at No.3 on the download singles chart (3,437 sales).   Singles sales are up 7.03% week-on-week at 20,569,949, 16.56% above same week 2019 sales of 17,646,766. Paid-for sales are up 6.72% week-on-week at 545,392 – 30.91% below same week 2019 sales of 789,409 and below same week, previous year sales for the 337th week in a row. 

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