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Sainsbury's
Sync Story: Sainsbury's/Wiley/Sean Paul/Stefflon Don

Forget 1967, this year the words ‘summer of love’ belong to Sainsbury’s and Wiley. The grime legend’s track Boasty – made with Stefflon Don and Sean Paul with a guest spot from Idris Elba – complements this new spot perfectly. Tu, Sainsbury’s clothing range, has launched a TV ad aimed ...

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