Liz Morentin has launched Greenvalley Media & Marketing, a strategic communications agency serving entertainment, media and technology companies and their leaders.
Morentin most recently served as senior vice president and head of global communications and brand strategy at Virgin Music Group, Universal Music Group’s global independent music division, and previously held leadership and senior communications roles at Warner Bros Records, Paradigm Talent Agency, Live Nation, RCA Records and Dick Clark Productions.
“Greenvalley will partner with innovative and established brands and the executives leading them to translate complex business priorities into compelling narratives that engage key audiences and support business growth,” said a statement.
Morentin will work directly with clients on communications strategy and execution, whether for a specific project or an ongoing partnership.
“Our industry has transformed so much over the years making it possible for so many more businesses and executives to achieve global success and become highly regarded global industry players, from indie record labels and distributors to tech platforms and media companies,” said Liz Morentin. “I’m launching Greenvalley to support these businesses and executives looking to build their reputation, grow their business and reach the right audiences.”
Morentin added: “The agency is named Greenvalley because we believe companies and leaders each have a green space: the distinctive territory where their story, purpose, and opportunity come together. We help clients find that space, build their visibility and reputation, and protect that reputation when it counts.”
Greenvalley Media & Marketing draws on Morentin’s 25-plus years of experience within global organisations, spanning multiple entertainment verticals, including music, live events, television, film and technology.
Combining strategic executive counsel with industry and media expertise, the agency offers corporate communications, media relations, publicity, executive visibility, reputation management, crisis communications, events and industry marketing.
Photo Credit: Skylar Watkins
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