Warner Music Group aims to strengthen its global sync operations by bringing together its recorded music and publishing divisions.
The streamlined group will be led by Ron Broitman, who has been promoted to president, global sync. Based in Los Angeles he will report to Tom Corson, COO of WMG, with additional strategic oversight from Guy Moot, chair & CEO of Warner Chappell Music.
Broitman will lead WMG’s sync teams around the world, including embedded team members across WCM, Atlantic Music Group, Warner Records Group and ADA. The division will oversee creative pitching and marketing, new business development, licensing clearance, administration and data analytics across all WMG sync rights globally.
“The new structure gives clients a single point of entry to WMG’s full catalogue of recorded music and music publishing, creating a simpler, more efficient licensing experience,” said a statement. “Streamlined clearances will accelerate turnaround times, while a combined, globally coordinated approach will expand pitching reach across WMG’s roster.”
This change establishes one creative strategy, one commercial business conversation, one clearance and one admin path for all WMG sync rights globally
Tom Corson
Tom Corson said: “Ron operates at the highest level and has been a bedrock of our best-in-class sync operation over the years with his steady leadership, extensive network and deep expertise in the field. This change establishes one creative strategy, one commercial business conversation, one clearance and one admin path for all WMG sync rights globally, speeding our path to market, simplifying the client experience and expanding opportunities for our artists, songwriters and the creative community.”
“Bringing music publishing and WMG’s recorded business together under one roof is an ambitious growth move that sets us apart from the competition and will unlock even more value for our songwriters,” said Guy Moot. “Our WCM team will remain embedded in our sync business to ensure our writers continue to receive the care, focus and creative pitching they deserve.”
Ron Broitman added: “Unifying our teams makes us a stronger partner for our clients. We are making it easier and faster to license our entire global library, which means more and bigger wins for our artists and songwriters. I’m grateful to Tom and Guy for their trust and support, and I’m energized to lead this team into its next chapter.”
Broitman most recently served as EVP, global sync for WMG’s recorded music business. He led a team that secured key placements in the Super Bowl, the Stranger Things finale and the trailer for Greta Gerwig’s forthcoming film Narnia: The Magician’s Nephew (Led Zeppelin’s Stairway to Heaven).
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