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Pokémon Company partners with UMG and Katy Perry on 25th anniversary programme

The Pokémon Company International has partnered with Universal Music Group and Katy Perry for the video game’s 25th anniversary. In 2021, Pokémon will mark the anniversary by aligning with music. The collaboration with UMG includes a music programme headed by Katy Perry for the year-long campaign.  Perry was revealed today ...

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