MAIA Universe has announced details of a number of new partnerships.
The Stockholm and London-based sync licensing firm has confirmed new deals with BMG, Kobalt Music, Warner Music Group and Cooking Vinyl, adding to a list of existing partners that includes Warner Chappell, Sony Music Publishing and more.
MAIA Universe currently holds agreements with over 200 labels and 90 publishing partners,with around 10,000 tracks being added to its sync discovery engine every week.
We can make sync licensing faster, simpler and more rewarding for thousands of songwriters and artists who create brilliant emotive new music
David Wille, MAIA Universe
MAIA Universe has also linked up with the Mechanical Copyright Protection Society (MCPS) and its Enhanced Operating Model, in a move aimed at streamlining and driving sync licensing opportunities for its members.
A pilot for the scheme is set to go live early in 2027, with a wider rollout over the course of next year.
MAIA Universe has also secured investment from MxM, Björn Ulvaeus and the RMV team, led by Ludvig Andersson.
David Wille, CEO, MAIA Universe, said: “Sync is one of the fastest growing opportunities for songwriters and artists today. It offers both revenue and potential breakthrough moments that can transform careers. The velocity of sync requests has increased in line with demand. Intuitive technology is needed to ensure that human artists and songwriters can participate in this exciting, multifaceted and lucrative space.”
He added: “By combining our patents pending proprietary technology with major and indie rights holders and now the MCPS we can make sync licensing faster, simpler and more rewarding for thousands of songwriters and artists who create brilliant emotive new music. It's a huge vote of confidence in what we've built, and a big step towards making MAIA the destination of choice for sync licensing.”
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