Promotions agencies They Do and Plugged In have announced plans to merge.
Effective from November this year, the partnership will see They Do’s roster combine with Plugged In’s.
They Do was founded by Liv and Dan Carson in 2018 and represents clients including Anaiis, Holly Humberstone, Inhaler, Jasmine.4.t, Paris Paloma, Chloe Slater, Strawberry Guy, Alfie Templeman, Nilüfer Yanya and Yard Act.
These will now move over to Plugged In, in what a press release states is “a first of its kind partnership between two major independent plugging companies”.
Liv and Dan share the same quality over quantity ethos that we live by, so it’s with great pleasure that I welcome their carefully curated roster of exceptional artists into the Plugged In family
James Passmore, Plugged In
Shortlisted at the Music Week Awards in 2022, They Do’s recent campaigns include Arkayla, Jo From School, Mary In The Junkyard, Pigeon and Silver Gore.
Nine timed nominated at the Music Week Awards, Plugged in was set up in 2007 by James Passmore and represents acts including Sienna Spiro, Geese, ADÉLA, Haim, Little Simz, Rose Gray, Anderson Paak, Jessie Ware, Blossoms, Tems and more.
Its services span UK national and community radio, European radio, publicity, UK TV, social media and artist management.
This new chapter will bring extra resources and robustness, ensuring our clients continue to thrive in the always competitive and exciting world of UK radio
Liv and Dan Carson, They Do
Plugged In founder and CEO James Passmore said: “I’ve been a fan of Liv and Dan for some time, so when the opportunity to join forces arose it was a no brainer. Liv and Dan share the same quality over quantity ethos that we live by, so it’s with great pleasure that I welcome their carefully curated roster of exceptional artists into the Plugged In family.”
Liv and Dan Carson said: “We’ve known James and admired his roster ever since we entered the industry many years ago. There’s been consistently good energy between our two businesses over the past eight and a half years, so when the opportunity to formalise a partnership arose, everything fell into place seamlessly. This new chapter for us as part of the brilliant Plugged In team will bring extra resources and robustness, ensuring our clients continue to thrive in the always competitive and exciting world of UK radio.”
Pictured above (L-R): James Passmore, Liv Carson, Dan Carson
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