25 revisited: Inside Adele's record-breaking campaign

James Hanley

To say the music industry was crying out for Adele when she made her much-anticipated comeback in late 2015 would not be an overstatement. In the year prior to the release of 25 on November 20, not one album had cracked even 100,000 first-week sales.

Of course, 25 didn’t just pass that mark - it comprehensively obliterated it, reaching platinum status after just 24 hours. The LP went on to sell 800,307 copies in the UK in its first week, ...

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