As in boxing, so in radio. If reach isn’t the deciding factor, then time often is. And, in an era when networks compete with a variety of other platforms – most notably music streaming ones – for their listeners’ time, it’s no wonder that many of them choose to emphasise their ability to go the full 12 rounds.
Hours, then, rather than reach, are the focus for many in radio land this quarter. Streaming, lest we forget, relies largely on ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial