Can Virtual Reality be a real hit for the music biz?

Dave Roberts

It’s tempting to say that, for now, there’s more V than R in the sector that some pundits have predicted could revolutionise the music industry.

The last 18 months have seen plenty of announcements and alliances, there’s no shortage of plans and projects, but, so far, there’s been a distinct lack of anything especially… real. It’s come across as a series of demos rather than the beginnings of a business.

All three major labels, however, plus the biggest players in ...

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