Music Week analyses the key ad spots at World Cup 2018...
SPOT: Love It, Live It
ARTIST: Major Lazer
TRACK: Light It Up (feat. Nyla & Fuse ODG) (Remix)
MASTER: Mad Decent
AD AGENCY: PepsiCo
The earliest of the major World Cup spots, this has been on screens in more than 60 countries for a little while now, but expect airings to increase as the tournament heats up. A crisp, clean ad boosted by photography from ...