As BBC Radio 1 bosses have been at pains to stress at the end of every quarter, RAJAR results are only “one part of the story”, in a world of YouTube and social media.
But after the station dipped to a weekly reach of 9.1 million earlier this year, its commitment to that ethos was pushed to the limit.
The continued decline prompted its controller Ben Cooper to pledge a back-to-basics approach, with a renewed emphasis on the “listen” aspect ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial