Station to station: Breaking down the RAJAR Q2 Results

As BBC Radio 1 bosses have been at pains to stress at the end of every quarter, RAJAR results are only “one part of the story”, in a world of YouTube and social media.

But after the station dipped to a weekly reach of 9.1 million earlier this year, its commitment to that ethos was pushed to the limit.

The continued decline prompted its controller Ben Cooper to pledge a back-to-basics approach, with a renewed emphasis on the “listen” aspect ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...