'Venues now need to go the extra mile': A special report on the arena sector

James Hanley

Juliet Capulet had something else in mind when she queried, “What’s in a name?” in William Shakespeare’s most famous play. But fast-forward to 2019, and that same question is on the lips of the arena business.

All but a couple of venues on the UK’s major arena circuit are hooked up with naming rights partners at present, including Motorpoint Arena (Nottingham and Cardiff), First Direct Arena (Leeds), Utilita Arena (Newcastle), FlyDSA Arena (Sheffield), Resorts World Arena (Birmingham) and the rebuilt ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...