Your essential guide to having a successful South By SouthWest

Ben Homewood

It’s like having a bad acid trip on Oxford Street on a Saturday afternoon,” warns Rough Trade founder Geoff Travis about the perils of hitting SXSW with no itinerary. “Wandering 6th Street not knowing where you’re going is the worst thing.”

Ahead of the music element of the event (which runs March 13-19 and comprises round-the-clock gigs, from large, branded showcases, to generator-powered backyard parties), Travis is part of Music Week’s guide to maximising your SXSW experience.

Joining him are ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...