A package to India: Execs weigh up opportunities as sub-continent sees streaming surge
India’s booming digital music business will offer opportunities for DSPs and rights-holders alike – but local execs have warned western companies that they will need to change their approach to succeed in the market.
India has been a key focus for the music industry in recent weeks as both YouTube Music and Spotify launched in the market, the latter despite a legal battle with Warner Music Group over licensing Warner/Chappell repertoire.
But both companies have a long way to go ...
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