Biz embraces 'addictive' TikTok to inspire viral album campaigns

Andre Paine

Just over a year since the UK launch of TikTok, industry executives have told Music Week that the platform is playing an increasingly vital role in artist campaigns.

The video-sharing app has been credited with building the success of Regard’s Ride It. The track has peaked at No.2 and has sales of 365,197 (Official Charts Company).

Ministry Of Sound Recordings released the single in July after witnessing its viral success on TikTok. A 20-second video clip for the Kosovan DJ’s ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...