Music streaming platform Deezer has appointed Chris Baughen as its new VP of content and formats.
Baughen previously worked for Radio X (formerly XFM) as managing editor, having joined the station in 2012.
Speaking to Music Week about his new role, he said: “Deezer is a dynamic and forward thinking company with a firm commitment to delivering engaging and compelling content in a unique way. I’m looking forward to joining the team and developing a robust and explosive content strategy by harnessing the assets that we have already developed and creating new ones.
“I’m interested in producing content that only Deezer can produce,” he continued. “Being the biggest does not necessarily make you the best. It’s about thinking differently regarding how our audience consumes content and creating a plan that keeps them coming back for more.”
Baughen also commented that he believes that the streaming sector has much more to offer than what is currently available in the market.
“There are many content opportunities in this space and I don’t believe that anyone has really scratched the surface yet,” he said. “Deezer is perfectly placed to take advantage of this situation and elbow our way to the front of the pack. One of my main priorities is to make sure Deezeris the very best it can be at producing and curating targeted, entertaining, ground-breaking and sometimes challenging content that will set us apart from our competitors. We are already making great strides in this space - my job will be to take this to the next level.”