The music business has been loudly celebrating today’s European Parliament vote in favour of the new Copyright Directive, including the controversial Article 13, which will see internet platforms become responsible for user-generated content on their platforms.
But how are those platforms reacting? Tech companies had embarked on huge lobbying operations prior to the vote in an attempt to convince MEPs that the “safe harbour” provisions that protect them from having to deal with - or license - copyright-infringing material should stay in place.
YouTube chief business officer Robert Kyncl was even moved to make a rare public statement on the issue, saying it would “undermine the creative economy”.
After today’s vote, however, a Google spokesperson told Music Week: “People want access to quality news and creative content online. We’ve always said that more innovation and collaboration are the best way to achieve a sustainable future for the European news and creative sectors, and we’re committed to continued close partnership with these industries."
That statement seems to leave all options open for the tech giant, although at least suggests there’s no question of it no longer working with the music industry. But the battle isn’t won just yet: the European Parliament, European Commission and EU Council will now negotiate the Copyright Directive into law - which means plenty of scope for things to change. Watch this space...