Jon Turner, managing director of Island Records, has told Music Week he believes the role playlists on streaming services played in Drake’s success with One Dance was overstated.
Speaking in the new edition of Muisc Week, out now, Turner said: “The nature of Drake premeditates the fact that he’s on the biggest playlists. He’s a very popular artist and the relevant platforms recognise that. But the stature of the artist meant that he was going to get maximum attention from all the partners that were involved in bringing that song to the masses.”
This year, the Canadian rapper’s One Dance became the first song to hold No.1 spot for 15 consecutive weeks since Wet Wet Wet’s Love Is All Around in 1994. For 14 of those weeks, it had more streaming ‘sales’ than physical sales and it never hit the top of the UK airplay charts. However, the track did benefit from unprecedentedly lengthy runs on radio playlists, even BBC Radio 1’s ever-changing list.