Island Records MD downplays importance of streaming playlists in Drake's One Dance success

Island Records MD downplays importance of streaming playlists in Drake's One Dance success

Jon Turner, managing director of Island Records, has told Music Week he believes the role playlists on streaming services played in Drake’s success with One Dance was overstated.

Speaking in the new edition of Muisc Week, out now, Turner said: “The nature of Drake premeditates the fact that he’s on the biggest playlists. He’s a very popular artist and the relevant platforms recognise that. But the stature of the artist meant that he was going to get maximum attention from all the partners that were involved in bringing that song to the masses.”

This year, the Canadian rapper’s One Dance became the first song to hold No.1 spot for 15 consecutive weeks since Wet Wet Wet’s Love Is All Around in 1994. For 14 of those weeks, it had more streaming ‘sales’ than physical sales and it never hit the top of the UK airplay charts. However, the track did benefit from unprecedentedly lengthy runs on radio playlists, even BBC Radio 1’s ever-changing list.

After pointing out that Love Is All Around benefited from inclusion on the OST of Four Weddings And A Funeral, Turner added: “[One Dance] was a contemporary song that the younger generation took to their hearts and [made] the soundtrack to their lives through the summer.”

One Dance currently sits on sales of 1,910,545, and benefited from a price cut to 59p on iTunes at the end of its 14th week at the top. The drop led to a sales push of 33.29%.

Drake also dominated Spotify’s 2016 charts.

To read the full article, which also features Island’s director of promotions Steve Pitron, click here or pick up the current review of 2016 issue of Music Week, out now.

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