Apple’s entry to the world of internet radio, iTunes Radio, is set for a September launch in the US and will boast an advertising model with a number of blue-chip companies already on board.
That's according to Advertising Age sources, which suggest that iTunes Radio will debut next month with sponsorship from companies including McDonald’s, Pepsi, Nissan, Procter & Gamble.
The iTunes Radio ad model is said to display an ad to users once every 15 minutes, including one ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial