Kasabian have teamed up with Amazon Music and streaming platform Twitch for an online gaming and live concert experience, which will allow fans to watch the band take part in a game of FIFA 17, as well as a live Q&A and performance from London’s Kentish Town Forum.
The band will participate in the online FIFA 17 event, hosted by Amazon Music, on Monday, April 17. This will be preceded by a Q&A with Kasabian frontman Tom Meighan and guitarist Serge Pizzorno. Both the Q&A and the game can be streamed live from Twitch’s London studio from 7pm BST.
Then, on Wednesday, April 19, the band will take to stage at the Kentish Town Forum for a special performance ahead of their upcoming sixth album For Crying Out Loud, which is out on May 5. The show can also be streamed via Twitch from 9pm BST.
“It’s no secret Kasabian are as passionate about Leicester City and football as they are about music, so we’re excited to help them fulfill a dream of playing in front of a global audience,” said Steve Boom, VP of Amazon Music. “The band are one of the most thrilling, exciting acts in British music so we’re proud to help bring these global gaming and concert experiences to millions, along with giving Amazon Music Unlimited subscribers access to enjoy tracks from their new album.”
"This event perfectly represents how Twitch has expanded beyond being a destination solely for live streamed video game content into a broader platform for other industries, such as music and sports, to connect with fans," added Jason Fletcher, director of marketing, EMEA at Twitch. "Thanks to Amazon Music, seeing Kasabian face off on FIFA 17 against two Twitch personalities in one explosive gaming, sports, and music show on Twitch is a testament of our community's power to bring shared interests together."
Twitch is the world’s leading video platform for gamers, with around 100 million monthly users broadcasting their gaming experiences for others to stream. It also serves as a pltform for vlogging and other creative content. However, the move from Kasabian and Amazon Music to partner with the Twitch could signal a move from artists and companies in the music space to collaborate more closely with the platform for similar marketing and promotional opportunities.