Music technology start-up Audoo which focuses on royalty distribution has added two biz experts to its advisory board.
Music manager Chris Herbert, who helped create the Spice Girls, and music publishing and digital rights executive Rick Riccobono have joined the firm which "seeks to revolutionise the fair distribution of music royalties through technology which accurately monitors the music played in commercial spaces."
The pair follow PRS chairman, Nigel Elderton, who Audoo recruited to the advisory board in July this year.
“Poorly distributed royalties has been a major issue in the music industry for decades," declared Herbert.
"I’ve witnessed first-hand the trials and tribulations musicians and songwriters have faced when it comes to receiving their fair share of royalty dividends, so I couldn’t be happier to join Audoo’s mission to ensure artists are paid fairly.”
Riccobono – who has advised major performance rights organisations, including BMI, STIM, Global Music Rights, IMPEL, and is currently consulting for AMRA – also praised Audoo's aims.
“As a firm believer in leveraging the latest innovations to improve business infrastructure, I feel that Audoo’s proposition is necessary, and essential in propelling the industry forward,” he explained.
Audoo was founded in 2018 by Ryan Edwards after he heard a top 10 hit single he had written played in a London department store, yet was never paid for it.
“Having Chris and Rick join our mission to make the music industry fairer for all has been a great privilege and an affirmation of our efforts,” he said.
“The industry is in desperate need of a solution to improve performance royalty tracking and distribution for musicians, and with their help, we can propel the music industry to new heights by increasing fairness and transparency for all.”
Read Edwards recent interview with Music Week on how to speed up your royalty payments.