NME 1 has extended its digital audio broadcast (DAB) coverage to listeners in London.
The station can now be heard on DAB via the local DAB multiplex in parts of central London. The coverage is in addition to the service launching on DAB in both Brighton and Norwich earlier this year.
The digital station will benefit from the rise of DAB as a standard in new vehicles. Digital listening recently crossed the 50% share in RAJAR’s figures, while Chris Evans has announced his move to digital-only station Virgin Radio.
NME 1 and NME 2 have also launched their own Alexa skill providing direct access to the stations via Amazon voice-activated devices, such as the Amazon Echo.
Both stations are also accessible via Sonos, Google Home, wi-fi radio sets, smart TVs, connected car dashboards and various game consoles through the UK Radioplayer and TuneIn Radio app.
Sammy Jacob, NME station manager, said: “Being available on DAB+ in central London and having dedicated Alexa skills is a further step forward, providing additional opportunity to listen to the stations via increasingly popular platforms. The developments benefit the bands and artists we support too – both established and emerging.”
Dan Stubbs, acting NME editor, added: “Going fully digital has allowed us to dedicate ourselves to serving an unbelievably massive, bigger-than-ever audience of music lovers in the places they connect with us: on social media, on screen, and in the palm of their hands. And since the launch of NME 1 and 2, we’ve been streaming sweet music to them non-stop, too. NME hitting DAB airwaves in London is a significant milestone in the life of the UK’s newest (and greatest) radio stations.”
NME 1 covers indie alternatives past and present, whilst NME 2 focuses on new and upfront material. Both services are embedded within NME.COM with over 12 million unique monthly visitors.