SoundCloud & proud: CEO says rescue plan has artist business 'accelerating'

Andre Paine

Focus on free service after major cost-cutting a “tremendous opportunity”, says Kerry Trainor

CEO Kerry Trainor has told Music Week he is “very pleased” with the service’s growth after implementing a turnaround plan.

The former Vimeo CEO took over at cash-strapped SoundCloud last August as it was forced to seek $169.5 million (£128.8m) in funding. Global headcount was cut by 40% as part of a far-reaching rationalisation.

The company’s renewed focus on paid-for tools for unsigned artists and independent ...

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