Spotify rolls out more artist-led content

Spotify rolls out more artist-led content

Spotify is launching two new artist-led audio series, with one focusing on songwriters – the artists often believed to be ignored on the streaming platform, with its lack of visible digital sleevenotes.

AM/PM is an on-demand audio show where guests tell the stories behind the music that fires them up every morning and what they turn to when the clocks are off in the evening. The show follows a day in an artist’s life, with two 12-song playlists. The likes of Tinie Tempah, Wolf Alice, Jean Michel Jarre and Terry Hall have recorded episodes, with Kaiser Chiefs, De La Soul, The Kills, Lianne La Havas, The Maccabees and Hot Chip also due to appear.

Secret Genius, meanwhile, delves into songwriters. The on-demand audio show features interviews with both acclaimed and up-and-coming songwriter, launching with Nick Van Eede (Cutting Crew’s I Just Died In Your Arms), James Blake and Ed Drewett (One Direction, Olly Murs). Future episodes focus on Nicky Chinn (one half of early ‘70s hit factory ChinniChap) and Ryan Tedder.

The shows follow four initial programmes launched earlier this year in May: the data-driven performance series Focus On, Rush Hour, in which two hip-hop artists (“one legend, one young buck”) create a remix or mashup of their tracks in a van during Los Angeles rush hour on the way to a stage hosted by Russell Simmons’ All Def Digital (which is also producing the show), animated series Drawn & Recorded, which looks at moments in music history, narrated by T-Bone Burnett and documentary series Landmark. At the time, Spotify was said to have 12 programmes to offer users. 

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...