UK music streaming service Roxi has named advertising and media industry veteran Rupert Howell as independent non-executive chairman.
The appointment comes ahead of a planned IPO.
Roxi is getting a new push with a Christmas TV advertising campaign. The service plans a roll-out on new platforms and territories in 2020.
Rupert Howell, previously an MD of ITV, said: “It is fabulous to be joining this great British company which is spearheading development of the next generation of family friendly music entertainment experiences for the home on the biggest screen in the home. The TV is about to be at the centre of the next generation of music entertainment experiences, helping to combat small screen and social media addiction, and bringing families together again for great times together.
“This is the only British music streaming company challenging the might of Apple, Google, Amazon and Spotify with a truly unique suite of entertainment services. With an impressive group of shareholders and an outstanding Board, I’m looking forward to helping guide Roxi through its next period which will see rapid international growth.”
The appointment follows ex-F1/McLaren boss Ron Dennis taking a 10% stake.
Founder and CEO Rob Lewis said: “With his extensive branding, media and PLC experience, we are excited to have Rupert join the management team at Roxi. His expertise in publishing, technology and entertainment spheres, along with his enthusiastic approach and deep understanding of mainstream consumer audiences makes him a perfect chairman for Roxi as we prepare for growth and floatation.”
Roxi offers ad-free access to 40 million tracks, karaoke, music games, 10,000 worldwide radio stations and a picture gallery for £99.95. Shareholders include Robbie Williams, Sheryl Crow, Alesha Dixon, Ron Dennis and Nigel Wray.