Universal Music Group EVP, digital strategy, Michael Nash, has hailed hi-res audio as “the future of streaming”, following the company’s deal with hi-res audio specialist MQA last week.
The agreement will see Universal’s catalogue encoded with MQA technology, meaning that fans will be able to experience music in hi-res audio on supported streaming platforms.
“It’s very important to focus on quality as digital streaming is evolving,” Nash told Music Week. “There is a three-decade history of technology advancing towards convenience ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial