'AWAL is changing the game for artists': Kobalt's founder and CEO talks recorded music ambitions

Ben Homewood

Willard Ahdritz tells the AWAL story, from his time running Telegram Records in Stockholm in the '80s and how he came up with the disruptive philosophy for Kobalt...

Willard Ahdritz, founder/CEO, Kobalt

AWAL is changing the game for artists and transforming the whole industry to benefit everyone in the value chain, ranging from fans to DSPs, while always keeping our focus on the artist. We are enabling artists to have the power and freedom to find success on their own ...

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