Give them a break: analysing the successful breakthrough campaigns of three UK future-stars

Ben Homewood

JACK GARRATT
ALBUM: Phase
PEAK CHART POSITION: 3
LABEL: Island
SALES: 61,535

As 2016 wore on, the gloss seemed to chip off Jack Garratt’s breakthrough, as it became obvious that his Phase debut would become the only one released by a winner of the BRITs Critics’ Choice not to achieve platinum sales in its first year.

But does that mean we should write the Buckinghamshire pop polymath off as a failure?

Not according to Island’s marketing ...




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