Golden Globe: Universal division backing 'phenemonal' new artists during pandemic

Andre Paine

Universal Music Globe president Marc Robinson has told Music Week that brand and sync deals have become even more important for artists and labels as a result of the coronavirus.

During the Covid-19 pandemic, Universal Music UK’s creative and commercial partnerships division rolled out its LabelMates Live online initiative to give new and established artists a global reach among music supervisors.

Globe has also launched a major brand partnership with Barclaycard with the Share The Stage series, featuring exclusive new ...

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