Heaven Scent: How Britney Spears conquered the perfume market

Besides her music, another key pillar of Britney Spears’ business empire is her own range of perfumes. Here, Ron Rolleston, EVP global fragrance marketing, Revlon explains all…

What impact has Britney had in the fragrance world?

“Britney’s success was unprecedented from the moment the brand was launched. Britney’s first two fragrances, Curious and Fantasy, were market leaders when they were introduced, achieving rankings at the very top of the fragrance category in prestige accounts around the world. The fragrances are ...

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