Meet Caroline: Three top Caroline International execs talk strategy

Mark Sutherland

Three top CI execs take us inside the company’s strategy

Keith Sweeney, International head of label relations

What’s unique about the way Caroline works in your sector?

“The breadth of the ‘boots on the ground’ we have – having Caroline staff in nearly all major markets, who just work Caroline repertoire, means we can be self-reliant and gives us a level of focus and control. Our philosophy is definitely coming from a label point of view rather than a distributor ...

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