Ready player one: YouTube's Lyor Cohen talks the music industry's new 'golden age'

Mark Sutherland

Lyor Cohen is more than just the boss of YouTube Music. From Rush Productions and Def Jam in the early days of the rap game, through running Warner Music and starting his own label, 300, he’s the operator who helped shape the modern music industry. And, now, he tells Music Week, he wants to take it to a whole new level…

Lyor Cohen is allowing himself a rare moment of nostalgia.

Like a shark, YouTube’s global head of music ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...