The first time Jason Iley went to the BRIT Awards, he was a 25-year-old Sony product manager. It was 1996, Rob Stringer was his boss as MD of Epic and Iley was charged with looking after the label’s biggest star, Michael Jackson.

Only one problem: this was the year that Jarvis Cocker launched his famous stage invasion, the Jacko-enraging, bum-wafting moment that became the defining moment of what we might term the BRITs’ Imperial phase.

“I don’t think I realised ...