Compared to, say, Spotify or Apple Music, Deezer’s London office is rather unassuming – and not quite as easy to find.

It’s round Shepherd’s Bush way; the word ‘mews’ is in its address; you can hear birds singing. It’s on the map, of course, it just doesn’t leap out at you; it’s not highlighted in bold.

When you lift your head up and look around, however, you realise you are just a couple of corners - and about 10 minutes ...