We first meet Instagram’s head of music partnerships Lauren Wirtzer-Seawood in a London Bridge café the day before this year’s BRIT Awards.

She’s telling us all about the work the social media platform has been doing in the build up to the event. The Instagram team built an Instagram photo studio backstage to capture the full line-up of winners, performers, and presenters, with photographer Mary McCartney on hand to snap the stars on the night.

It also collaborated directly with ...