"The retail landscape is changing completely": Townsend Music's Bruce McKenzie on the company's D2C success

Ben Homewood

We’re an independent company, so we have to be really creative, really forward-thinking and reactive to the climate…”

Bruce McKenzie is discussing Townsend Music’s MO. Sat in his Burnley office, the company’s sales director is brimming with passionate enthusiasm, and rightly so.

With an average of one album in the UK Top 10 per week and a 35% market share per release, business is booming for Townsend Music, an organisation that has grown from a North West High Street presence ...

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