The seismic shifts in consumer habits and release strategies caused by music’s digital boom have reached every nook and cranny of the industry. But it’s the artist manager who can probably most clearly categorise their duties in pre and post-streaming terms. As the big bucks once generated by signing a record deal disappeared, so many managers expanded their role. They now seek out the best opportunities wherever they occur; be they sync deals, brand partnerships or musical collaborations.
One man ...
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