The Xtra mile: How MistaJam became the hottest radio presenter on the dial

Ben Homewood

Yorkshire Tea and dad dancing.

On the night Music Week visits MistaJam’s BBC Radio 1Xtra studio, the chat in the room is more working men’s club than new music hub. “I don’t really like the BBC tea,” says the DJ, reaching into his backpack and producing a freezer bag full of tea bags. “So I bring Yorkshire Gold in, who wants one?”

A few minutes earlier, MistaJam, decked out in gold Air Maxes, was bemoaning his “uncool” dance moves. That’s ...

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