Director of Marketing, Communications and Public Affairs

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Position:
Director of Marketing, Communications and Public Affairs
Employer:
The Ivors Academy
Category:
Marketing
Location:
UK - London
Salary:
Competitive
Date Posted:
Nov 13th 2019
The Ivors Academy

The Ivors Academy of Music Creators is a non-profit membership association that has supported, protected and celebrated music creators in the UK for the last 75 years. It is an exciting time in our history, having rebranded from BASCA to The Ivors Academy of Music Creators in March this year, we have an ambitious strategy of growth which is seeing us expand into new areas with new partners. This is a pivotal role for a creative, ambitious and skilful communicator and marketer with experience of policy development, who understands the changing music landscape and wants to be at the heart of the debate as a champion of music creators.

ABOUT THE ROLE

Reporting to the CEO you will be responsible for the effective management of messaging across the organisation to drive recruitment of new members, increase positive engagement with existing members and partners, maximise awareness and impact of our campaigning activities with opinion formers.

Duties include:

  • Development and implementation of The Ivors Academy Brand strategy,
  • Development and implementation of marketing strategies including events, advertising, digital marketing, PR and partnerships to drive increased membership,
  • Development and implementation of communications strategies for existing members including website, email, social media, print, video, podcasts and direct mail,
  • Day to day management of the new Ivors Academy Policy Unit including policy development, press and public affairs strategy,
  • Maintaining a network of industry partners to maximise awareness and impact,
  • Management of our Equality, Diversity and Inclusion agenda,
  • Development and management of The Ivors Academy Youth Network and Ivors Academy Friends offering which seek to increase the awareness and support for Academy initiatives and recruitment,
  • Day to day management of Academy Genre Committees, marketing, communications, policy and equality team,
  • Management of third-party providers and consultants as required.

Essential Skills and Person Specification:

  • Significant experience including qualifications in marketing, communications and PR,
  • Experience working in a membership organisation context,
  • Evidence of setting and implementing successful strategies,
  • Has creatively led a team that deliver engaging and impactful communications,
  • Demonstrates passion and skills in campaigning, lobbying and PR,
  • Thrives on the challenge of managing multiple projects at any one time,
  • Demonstrable experience and knowledge of CRM and segmentation strategies,
  • Experience of managing teams and resources,
  • Excellent written and verbal communication skills,
  • Confident in a public-facing role connecting across the industry,
  • A self-starter who can create opportunities,
  • Knowledge and contacts in the music industry a plus.

To apply, please send a CV and an accompanying cover letter to Graham Davies, CEO at: contact@ivorsacademy.com 

Application deadline: Monday 25 November 2019

Interviews: week commencing 2 December 2019

Start date: As soon as possible

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