The Role
The Head of Commercial Marketing is responsible for delivering the commercial strategies for the retail brands with a focus on -
- Driving consumers to all key sales channels – on-line and instore retail and to UK and European trade sales channels.
- Developing and delivering a trading calendar and related marketing activity to achieve sales, on budget.
- Overseeing and guiding the marketing team and budget to ensure effective commercial marketing, developing social media presence and with a CRM and PPC programme to maximise customer acquisition and retention.
The Skills
We are looking for an individual with commercial retail management experience with proven capability of leading a marketing team and budgetary responsibility. Excellent working knowledge of CRM practice, and comprehensive experience in social media marketing including targeted advertising - PCC, is also a requirement.
This is a brilliant opportunity for an experienced and success oriented marketeer with a love of music to join a world-leading publisher.
