Senior Vice President Marketing

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Position:
Senior Vice President Marketing
Employer:
Chrysalis Records/Blue Raincoat Music
Category:
Marketing
Location:
London
Salary:
Depending on Experience
Date Posted:
Jun 16th 2022
Chrysalis Records/Blue Raincoat Music

Chrysalis Records/Blue Raincoat Music is a leading independent music company headquartered in
London and New York. Along with our US partner Reservoir Media, we own the legendary Chrysalis
and Tommy Boy catalogues, and we also represent artists through our management arm Blue
Raincoat Artists, and publishing via Blue Raincoat Music Publishing.

Senior Vice President Marketing

Responsibilities:

  • Conceive and implement industry-leading marketing campaigns, forward thinking tailored marketing, and marketing strategies for the new Chrysalis Records front-line releases, as well as provide support and contribute to the whole roster of Blue Raincoat Artists and catalogue.
  • Champion your releases with the commercial team, shaping campaign objectives, delivering powerful updates, and participating in the formation of partner marketing strategies.
  • Develop, manage and analyse marketing budgets.
  • Provide creative leadership for all elements of artist marketing, including retail marketing, advertising, social and digital media, live and virtual events, and more.
  • Analysing and quantifying success and efficiency of campaigns and the tools used.
  • Work closely with record stores and physical distribution partners on retail marketing and other partnerships.
  • Managing the marketing team, Marketing Manager, Digital Sales Manager, and Marketing Assistant.
  • Liaise with the production team and lead the marketing team to ensure releases are properly setup and all assets are submitted in the right formats and in a timely manner.
  • Liaise with the digital marketing team and artist management on creative ideas for the artist’s online and social media presence, influencer campaigns, D2C store, website, and asset creation, ensuring our digital campaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media always remain up-to-date and on message.
  • Work closely with the Chrysalis US and the global marketing teams, and third parties across digital advertising strategy, DSP marketing, D2C, social strategy, influencer/viral strategy, and outdoor marketing.
  • Oversee D2C strategy for UK and Europe
  • Actively contribute to Blue Raincoat Music’ business strategy, sharing your experience and perspective on modern music marketing as a key voice in the wider Blue Raincoat team.

Here are a few of our staff benefits:

  • 25 days holiday + extra days over Christmas + Bank Holidays
  • Generous pension package
  • Hybrid / Flexible working
  • Central London office location
  • Great team to work with


The ideal candidate will have:

  • 5+ years’ experience in music marketing
  • Track record of leading, developing, and executing successful marketing campaigns
  • Strong network of industry connections
  • Able to meet multiple competing deadlines and thrive in a fast-paced working environment
  • Deep engagement in current music marketing trends, including digital innovations and digital marketing and promotion opportunities
  • Hands-on experience with marketing, including digital advertising, data strategy, social strategy, new technologies, and influencer marketing
  • A history of closely working with artists and managers
  • Experience working with artists at all stages of development
  • Strong organisational and management skills
  • Ability to network with clients and industry contacts
  • Entrepreneurial spirit, with a progressive and creative attitude

Applications are encouraged from people who believe in themselves and who want to work in a
company that embraces individuals with individual needs. We are an equal opportunities employer
and welcome applications from anyone irrespective of gender, race, religion, origin, age, sexual
orientation, medical condition, or disability.

closing date 26th June

Salary depending on experience.
Email CV and covering letter to Jobs@blueraincoatmusic.com
Subject Reference: SVP Marketing

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