Atlantic Records and Artist Partner Group have launched Emerge, a nationwide, social media-driven search for exceptional teen pop/R&B talent.
The companies have partnered with AEG Presents, Deckstar, Deutsch and Spotify to find young artists with star potential. Warner Music Group said the collaboration marks the first time that a music company, live concert organisation, management company, marketing agency and digital music service have joined forces to back emerging talent discovery.
Emerge is currently accepting submissions from artists and musicians between the ages of 13 and 19, who are residents of the US or Canada, until November 12. All entries will be reviewed by Atlantic A&R representatives, who will select entrants deserving of a major label contract.
“Emerge is all about breaking the barrier to entry for outstanding young artists,” said Artist Partner Group founder & CEO Mike Caren. “Getting heard in this business shouldn’t be about who you know, but who you are as an artist. This campaign isn’t about industry relationships or market research, but about creating a new channel from performer to label, combined with the expertise of our friends at AEG Presents, Deckstar, Deutsch and Spotify. We’re all looking forward to uncovering amazing talent in unexpected places, and creating once-in-a-lifetime shots at superstardom."
“We’re super excited to partner with all of these amazing companies that together embrace all aspects of an artist’s career,” said Atlantic Records’ chairman & COO Julie Greenwald and Atlantic Records chairman & CEO Craig Kallman. “This is a talent search for the digital age, designed to find distinctive voices with huge potential.”
Atlantic’s Artist Partner Group provides white label services for artists, producers, and music entrepreneurs.